Latest News From AFEM
November 2017 – ROTOR Videos Provide Exclusive Discount Offer For AFEM Members
Rotor offers a tool for creating promotional videos and music videos very quickly and inexpensively. Through the Rotor web app it is simple to create short-form promo videos with text overlays and full music videos – and you need nothing more than a track.
You can add your own images and video clips to your videos or you can make use of Rotor’s free footage library of over 3000 clips. Rotor is used by hundreds of independent labels and also Sony and Universal UK.
AFEM members can receive 20% off all videos with Rotor – contact firstname.lastname@example.org for the discount code. Sign up is free – rotorvideos.com
November 2017 – AFEM Diversity & Inclusion Working Group Launched
Diversity & Inclusion covers race, age, sexuality as well as gender. The purpose of this AFEM group is to raise awareness of the current imbalance in electronic music, and to establish a clear strategy for positive action and progress going forward. Open to all AFEM members, if you would like to get involved or to find out more information please contact either Greg Marshall email@example.com or the group chair Sarah Anderson SarahAnderson@thomasstjohn.com
October 2017 – Next AFEM Executive Board Confirmed
Following our online election process in which 23 members stood as candidates for 14 Board positions, we can now confirm the next AFEM Executive Board is as follows:
Andi Durrant, This Is Distorted, Europe
Bob Barbiere, Dubset, North America
Elizabeth Muirhead, BMAT, Europe
FELIX, North America
John Acquaviva, Plus 8 Capital, North America
Lee Morrison, Brighton Music Conference, Europe
Mark Quail, Mark Quail, North America
Matt Abbott, Label Worx, Europe
Rainbow Gao, Mansion Shanghai, Asia
Ralf Kollmann, Mobilee, Europe
Ritty Van Straalen, Fourmation Entertainment, Europe
Steve Hogan, WME, Europe
Tom Nieuweboer, !K7, Europe
Tristan Hunt, AudioLock, Europe
Ben Turner, Graphite, Europe
Kurosh Nasseri, Nasseri, North America
October 2017 – Polls Now Open To Vote In Next AFEM Executive Board
The online ballot is now open for members to vote in the AFEM Executive Board election.
The Executive Board is responsible for ‘rapid reaction’ and operational decision-making needed to deliver the overall strategy of AFEM.
The ballot will remain open from 1st October until 13th October at 18.00 GMT, with the new Executive Board being announced at our Annual General Meeting in Amsterdam on the 17th October.
August 2017 – Call For Nominations: AFEM Executive Board Election 2017
We are planning a full election to vote in the next AFEM Executive Board to sit from October 31, 2017 – October 30, 2019 and are calling for candidates.
All AFEM members, including incumbent board members are free to stand.
Nominations will be accepted from today through to the close of business on Friday, September 15, 2017.
For further details email firstname.lastname@example.org
July 2017 – Mixcloud Provide Exclusive Promo Offer For AFEM Members
Mixcloud is a fully licensed platform for long form audio meaning mixes, radio shows and podcasts with over 1 million people uploading globally and over 17 million unique monthly users.
An exclusive promo plan is being offered to AFEM members who plan to start uploading regularly to Mixcloud:
• Free Pro Account
• Enhanced profile visibility and bespoke support for high quality AFEM member content across the platform.
Email email@example.com for more details.
June 2017 – AFEM partner with Beatport for producer mentoring programme
AFEM is proud to partner with Beatport on their “Beats in School” producer contest. If you want to be mentored by a top electronic music label check this out! Beatport.com/beatsinschool
May 2017 – Artist Ambassadors Announced at IMS Ibiza
At the International Music Summit Ibiza, we announced our first wave of Artist Ambassadors who will be giving their time and influence free of charge to support The Association For Electronic Music and its campaigns.
We are honoured to be working with:
Anja Schneider, Armin van Buuren, Black Coffee, B.Traits, Carl Craig, Jean-Michel Jarre, Little Louie Vega, Nicole Moudaber, Nile Rodgers, Paul Van Dyk, Pete Tong and Seth Troxler
“The challenges we face and opportunities we must take do not only impact on electronic music businesses, they impact on DJs, musicians, songwriters and fans,” said Mark Lawrence, CEO of AFEM, in a statement. “With the announcement of our Artist Ambassadors, AFEM becomes the global voice of the electronic music genre, for those who create our music right through to those who passionately enjoy and embrace it.”
The second phase of AFEM artist ambassadors will be revealed at Amsterdam Dance Event (ADE) this October.
May 2017 – ‘AFEM Approved’ Anti-Piracy Seal Goes Live
In an attempt to disrupt pirate sites and highlight legitimate electronic music download stores to consumers, we have developed an ‘AFEM Approved’ seal (image below) which is now live on Traxsource and Beatport and will subsequently be rolled out to the other key DJ-focused download stores.
April 2017 – AFEM Working Groups Programme Roll-out
In 2016 we completed work on a long term strategy to drive forward global electronic music commerce, culture and membership, a key part of which was to establish working groups involving a wide range of members, playing to their strengths and passion to deliver agreed goals.
These groups will be activated gradually throughout 2017 with Chairs appointed, members invited and high level objectives agreed as follows: Link to Work Groups Overview
March 2017 – Safe In Sound – Harm Reduction Campaign Underway
Our global Harm Reduction campaign reached its funding target for phase one and is now underway. A range of North American stakeholders have been interviewed by APCO (our campaign partner) to scope the work and agree key milestones for the lobbying campaign in North America. A steering group will be established to monitor and guide the project.
Working with APCO and Drugs Policy Alliance, the initial focus of the campaign will be to lobby for legislative and policy change in North America to enable promoters to more confidently extend the level of Harm Reduction and prevention activities they deliver before and during events.
February 2017 – Using Slack for Membership Communications
As our membership is global and physical attendance at AFEM events and meetings is not always possible, we need a communication tool to enable easy connections between members. Following trials with a small group of members, we now plan to rollout a Slack channel to all members and working groups.
February 2017 – Exclusive New Hotel Storm Discount Deal For AFEM Members
AFEM members can now access an exclusive Hotel Storm booking portal with discounts on thousands of hotels worldwide.
January 2017 – Get Played Get Paid – PRS for Music / Soundcloud
AFEM engaged in extensive dialogue with UK performing right organisation PRS for Music to highlight the need for a fair and accurate first Soundcloud distribution for the Electronic Music community. We successfully lobbied the PRO to utilise Music Recognition Technology to identify the tracks and rightsholders within a large subset of unidentified Soundcloud content, with a particular focus on DJ mixes. We are happy to say that two separate AFEM member Music Recognition Technology companies each contributed to the efforts and identified many thousands of electronic music tracks within DJ mixes on Soundcloud. This enabled PRS to accurately pay royalties for several billion related streams to right people.
January 2017 – Diversity & Inclusion – UK Music Industry Diversity Survey Results
In 2016 AFEM supported and encouraged our members to participate in a Music Industry Diversity Survey run by UK Music which sought to establish diversity figures, with an emphasis on the business side. The balance of gender and ethnicity in record labels and publishing companies were examined, finding that, despite progress in female, black, Asian, and minority ethnic representation at entry level, the majority of the top positions are still held by men.
According to the survey, women make up 60% of intern positions and 59% of entry-level business roles in the industry, but they only account for 30% of senior executive positions.
The study also found that women made up more than half of the workforce aged 25-34 in the industry, but only 33% between the ages of 45 and 64.
The survey’s findings on ethnic diversity found that at intern and entry levels the proportion of workers from BAME backgrounds was high, coming in at 24% and 20% respectively. However, only 11% of senior roles in the industry were found to be filled by a person from a minority background.
Full report details can be found here
AFEM will continue to raise awareness on this theme via articles, panels & social media.
December 2016 – Connecting Distributors with Music Recognition Tech members
AFEM has been working behind the scenes to encourage our AFEM member distributors to deliver recordings and metadata to AFEM Music Recognition Technology companies so they can effectively identify more electronic music when it is played, and subsequently enable the Collective Rights Management Organisations who use these services to make more accurate royalty payments to rightsholders.
October 2016 – Green Initiative – AFEM Offset Calculator Goes Live
As part our wider community work AFEM has established a partnership with industry leading CO2 offset climate protection specialists myclimate. This partnership offers the electronic music community the facility to calculate and offset the greenhouse gases (calculated in tonnes CO2) produced from flights to electronic music events worldwide. By offsetting this CO2 we can all help mitigate man-made climate change and safeguard our planet for future generations of electronic music fans to enjoy. Use our CO2 calculator to offset your CO2 here: AFEM Offset Calculator