Latest News From AFEM
May 2017 – Artist Ambassadors Announced at IMS Ibiza
At the International Music Summit Ibiza, we announced our first wave of Artist Ambassadors who will be giving their time and influence free of charge to support The Association For Electronic Music and its campaigns.
We are honoured to be working with:
Anja Schneider, Armin van Buuren, Black Coffee, B.Traits, Carl Craig, Jean-Michel Jarre, Little Louie Vega, Nicole Moudaber, Nile Rodgers, Paul Van Dyk, Pete Tong and Seth Troxler
“The challenges we face and opportunities we must take do not only impact on electronic music businesses, they impact on DJs, musicians, songwriters and fans,” said Mark Lawrence, CEO of AFEM, in a statement. “With the announcement of our Artist Ambassadors, AFEM becomes the global voice of the electronic music genre, for those who create our music right through to those who passionately enjoy and embrace it.”
The second phase of AFEM artist ambassadors will be revealed at Amsterdam Dance Event (ADE) this October.
May 2017 – ‘AFEM Approved’ Anti-Piracy Seal Goes Live
In an attempt to disrupt pirate sites and highlight legitimate electronic music download stores to consumers, we have developed an ‘AFEM Approved’ seal (image below) which is now live on Traxsource and Beatport and will subsequently be rolled out to the other key DJ-focused download stores.
April 2017 – AFEM Working Groups Programme Roll-out
In 2016 we completed work on a long term strategy to drive forward global electronic music commerce, culture and membership, a key part of which was to establish working groups involving a wide range of members, playing to their strengths and passion to deliver agreed goals.
These groups will be activated gradually throughout 2017 with Chairs appointed, members invited and high level objectives agreed as follows: Link to Work Groups Overview
March 2017 – Safe In Sound – Harm Reduction Campaign Underway
Our global Harm Reduction campaign reached its funding target for phase one and is now underway. A range of North American stakeholders have been interviewed by APCO (our campaign partner) to scope the work and agree key milestones for the lobbying campaign in North America. A steering group will be established to monitor and guide the project.
Working with APCO and Drugs Policy Alliance, the initial focus of the campaign will be to lobby for legislative and policy change in North America to enable promoters to more confidently extend the level of Harm Reduction and prevention activities they deliver before and during events.
February 2017 – Using Slack for Membership Communications
As our membership is global and physical attendance at AFEM events and meetings is not always possible, we need a communication tool to enable easy connections between members. Following trials with a small group of members, we now plan to rollout a Slack channel to all members and working groups.
February 2017 – Exclusive New Hotel Storm Discount Deal For AFEM Members
AFEM members can now access an exclusive Hotel Storm booking portal with discounts on thousands of hotels worldwide.
January 2017 – Get Played Get Paid – PRS for Music / Soundcloud
AFEM engaged in extensive dialogue with UK performing right organisation PRS for Music to highlight the need for a fair and accurate first Soundcloud distribution for the Electronic Music community. We successfully lobbied the PRO to utilise Music Recognition Technology to identify the tracks and rightsholders within a large subset of unidentified Soundcloud content, with a particular focus on DJ mixes. We are happy to say that two separate AFEM member Music Recognition Technology companies each contributed to the efforts and identified many thousands of electronic music tracks within DJ mixes on Soundcloud. This enabled PRS to accurately pay royalties for several billion related streams to right people.
January 2017 – Diversity & Inclusion – UK Music Industry Diversity Survey Results
In 2016 AFEM supported and encouraged our members to participate in a Music Industry Diversity Survey run by UK Music which sought to establish diversity figures, with an emphasis on the business side. The balance of gender and ethnicity in record labels and publishing companies were examined, finding that, despite progress in female, black, Asian, and minority ethnic representation at entry level, the majority of the top positions are still held by men.
According to the survey, women make up 60% of intern positions and 59% of entry-level business roles in the industry, but they only account for 30% of senior executive positions.
The study also found that women made up more than half of the workforce aged 25-34 in the industry, but only 33% between the ages of 45 and 64.
The survey’s findings on ethnic diversity found that at intern and entry levels the proportion of workers from BAME backgrounds was high, coming in at 24% and 20% respectively. However, only 11% of senior roles in the industry were found to be filled by a person from a minority background.
Full report details can be found here
AFEM will continue to raise awareness on this theme via articles, panels & social media.
December 2016 – Connecting Distributors with Music Recognition Tech members
AFEM has been working behind the scenes to encourage our AFEM member distributors to deliver recordings and metadata to AFEM Music Recognition Technology companies so they can effectively identify more electronic music when it is played, and subsequently enable the Collective Rights Management Organisations who use these services to make more accurate royalty payments to rightsholders.
October 2016 – Green Initiative – AFEM Offset Calculator Goes Live
As part our wider community work AFEM has established a partnership with industry leading CO2 offset climate protection specialists myclimate. This partnership offers the electronic music community the facility to calculate and offset the greenhouse gases (calculated in tonnes CO2) produced from flights to electronic music events worldwide. By offsetting this CO2 we can all help mitigate man-made climate change and safeguard our planet for future generations of electronic music fans to enjoy. Use our CO2 calculator to offset your CO2 here: AFEM Offset Calculator