AFEM Initiatives and Working Groups
AFEM is dedicated to creating a thriving business and cultural environment for it’s members. Current initiatives include the following:
Get Played Get Paid
AFEM is working with global Performing and Neighbouring Rights Organisations to move approx $160M of royalty distributions resulting from consumption of electronic music at festivals and in clubs to ‘pay per play’ using Music Recognition Technology provided by AFEM members. Since the start of our campaign in 2014, the number of territories in which PROs/NROs utilise Music Recognition Technology services at DJ events to enable identification of the tracks played and more accurate royalty payments has grown from 3 to 14 globally. AFEM continues its efforts in this area.
Safe In Sound
Raising awareness and understanding surrounding event drug and alcohol policy, whilst also raising the standards of incident prevention and care via social media and new technology.
We now have a draft US-focused campaign developed with APCO Worldwide to build a research-driven Platform for the electronic music industry regarding harm reduction and festival safety. The aim is to provide the industry with a starting point with which to discuss their efforts and solutions to all event safety issues – drugs/alcohol but also sexual assault, hydration, weather, fire safety, medical care.
Protect The Dance Floor
Instigated by the threat of closure to Fabric night club in the UK, the campaign quickly grew as a focal point for the increased threats to electronic music venues in global cities through gentrification, licensing restrictions and inappropriate policing. AFEM brought together the Berlin Club Commission, Amsterdam Night Mayors Office and the UK Night Time Industries Association (please support the NTIA ‘Nightlife Matters’ UK campaign here) to successfully lobby for the appointment of a Night Time Economy Champion in London. AFEM have also been asked to sit on the Mayor of London’s ‘Night Time Economy Commission’ and we will work to ensure a business environment for clubs and venues in which they can thrive.
Stealing Our Own Success
AFEM disrupted the activity of selected pirate sites in 2015 as a precursor to a full campaign in 2016. Early estimates suggest that the illegal DJ download market is far greater than the combined turnover of legitimate sites, costing the electronic music genre multiple millions in revenue.
AFEM Working Groups 2017
AFEM connect those members who wish to engage in helping shape and drive our initiatives through a number of focused working groups.
Split into 3 broad categories: Commercial, Culture & Creativity, Membership there are 21 working groups overall, chaired by our members and board and supported by AFEM operational staff.
Group interaction occurs via physical meetings at major conferences like IMS & ADE, quarterly video conference calls and regular online interaction on our Slack.com network.
The full programme of working groups will be activated gradually throughout 2017 with Chairs appointed, members invited and high level objectives agreed. A summary overview of the groups can be found here: Link to Work Groups Overview
As part our wider community work AFEM has established a partnership with industry leading CO2 offset climate protection specialists myclimate. This partnership offers the electronic music community the facility to calculate and offset the greenhouse gases (calculated in tonnes CO2) produced from flights to electronic music events worldwide. By offsetting this CO2 we can all help mitigate man-made climate change and safeguard our planet for future generations of electronic music fans to enjoy
Use our CO2 calculator to offset your CO2 here: AFEM CO2 Calculator